Google Ads management built around enquiries, not clicks

Nobody searches for an emergency plumber out of curiosity. Search advertising catches people at the exact moment they have decided to buy, which is why it usually produces cheaper leads than any other paid channel for local services.

The catch is that a badly built account burns money fast on irrelevant searches. Most accounts we take over are paying for clicks that could never have become customers.

• Search campaign setup from scratch
• Keyword and negative keyword strategy
• Ad copy written and tested against each other
• Location and schedule targeting
• Conversion tracking for calls, forms and WhatsApp
• Landing pages built to convert the traffic

Sending paid traffic to a slow homepage is the most common way to waste an ads budget. We build focused landing pages that match the search, load fast on mobile data, and put the enquiry button where the visitor is already looking.