Answer Engine Optimisation (AEO) for South African businesses

Search engine optimisation aims to win a position in a list of blue links. Answer engine optimisation aims to win the answer itself. AI assistants do not show ten results, they give one recommendation, and that recommendation is assembled from sources the model trusts and can read cleanly.

The work overlaps with SEO but is not the same. Answer engines favour content that states facts plainly, marks them up in structured data, keeps details consistent everywhere the business appears online, and answers real questions in full sentences rather than burying them in marketing copy.

• Structured data so machines can read your services, area and prices
• Question-and-answer content written the way people actually ask
• Consistent business facts across your site, Google and directories
• Entity clarity so AI knows exactly who you are and what you do
• Citable statements that assistants can quote with confidence
• Crawlability for AI crawlers, not just Googlebot

We start with an audit of how the major assistants currently describe your business and your category, then close the gaps. That usually means rewriting service pages into clear, answerable sections, adding proper schema markup, aligning your Google Business Profile and directory listings, and building question content around what your customers genuinely ask.

We report on it in plain language: which questions you now appear for, which assistants cite you, and what to build next.

• AI visibility audit across ChatGPT, Gemini, Perplexity and AI Overviews
• Schema and structured data implementation
• Question-led content built per service and per area
• Google Business Profile and citation alignment
• Technical access for AI crawlers
• Monthly reporting on AI mentions and citations