YouTube Ads

YouTube Ads management for South African businesses

YouTube is the second largest search engine in the world and the biggest video platform in South Africa. We run campaigns that put your business in front of the exact audience you sell to, and we measure them on enquiries rather than views.

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What YouTube advertising can do for you

YouTube sits inside the Google advertising ecosystem, which means you can target people by what they search for, what they watch, what they are in the market for and where they live, down to a radius around your business.

That combination is powerful for services with a longer decision cycle: property, medical, education, finance, home improvement, motor and B2B. People need to see and trust you before they enquire, and video does that faster than any other format.

Skippable in-stream ads for reach and consideration
Bumper ads for cheap, repeated brand exposure
YouTube Shorts campaigns for younger audiences
In-feed ads that appear beside relevant videos
Demand Gen campaigns across YouTube and Discover
Remarketing to people who visited your website

How we run your campaigns

We start with who you sell to and what they would need to see before they contact you. From there we plan the campaign type, the targeting and the video length, then build and manage it inside Google Ads with proper conversion tracking.

We do not report on impressions and pretend it is performance. You get cost per enquiry, which channels produced them, and what we are changing next.

Google Ads and YouTube channel setup
Audience, in-market and keyword targeting
Geographic targeting to your real service area
Conversion tracking for calls, forms and WhatsApp
Landing pages built to match the ad
Monthly reporting in plain language

Video you already have is usually enough

You do not need a production budget to start. Existing footage, photos with motion, screen recordings and simple phone video all work when they are cut properly for the platform and lead with a strong first five seconds.

We will tell you honestly whether what you have is workable or whether a short shoot would pay for itself.

Frequently asked questions

How much do YouTube Ads cost in South Africa?

Views typically cost cents rather than rands, so budgets go further than people expect. Most clients start around R4 000 to R10 000 a month in ad spend, with our management fee quoted separately and no lock-in contract.

Do we need a professional video?

No. Clear, honest phone footage often outperforms a polished corporate video. What matters is the first five seconds and a clear reason to act.

Can you target only our area?

Yes. We can target a province, a city, or a radius around your premises, and exclude the areas you do not service.

How is this different from Google Ads search?

Search ads capture people already looking for you. YouTube creates the demand and builds trust before that search happens. Run together, the search campaigns get cheaper because more people already recognise the name.

How do we know it is working?

We install conversion tracking for calls, forms and WhatsApp clicks before the first rand is spent, so every enquiry is attributed to the campaign that produced it.

Can you build the landing page too?

Yes, and we usually should. We build the site and run the ads, so the page and the campaign are designed together rather than handed between two suppliers.

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