WordPress vs custom

    WordPress vs a custom built website

    WordPress runs a huge share of the web and it is not a bad choice. It is simply the wrong choice for a lot of the businesses that end up on it.

    01

    Where WordPress makes sense

    If you publish constantly, run a large blog, or need a specific plugin ecosystem, WordPress earns its place. Content teams know it and there is a plugin for almost everything.

    The cost of that flexibility is maintenance. Plugins update, break each other, and create security holes. A neglected WordPress site is one of the most common ways a small business gets hacked.

    02

    Where a custom build wins

    For a business website of five to twenty pages that needs to load instantly, rank well and never break, a custom build is lighter, faster and safer. There are no plugins to update and far less to go wrong.

    Speed is also a ranking factor and a conversion factor. A page that loads in under a second on mobile data keeps visitors that a heavy template site loses.

    • Faster loading, especially on mobile data
    • No plugin conflicts or forced updates
    • Much smaller security surface
    • Cleaner structure for SEO and AEO
    • Designed around your business, not a theme
    • Lower ongoing maintenance cost
    03

    Can you still update it yourself?

    Yes. We set up the parts you need to change so you can change them, and anything larger is a WhatsApp message away and usually done the same day.

    You also own the site outright. There is no monthly licence keeping it alive.

    Frequently asked questions

    Is a custom website more expensive?

    Not necessarily. The build cost is comparable for a typical business site, and the ongoing maintenance is usually lower because there are no plugin licences or update cycles.

    Can you move our existing WordPress site?

    Yes. We rebuild the content on a faster platform, keep the URLs where possible and set up redirects so your existing rankings carry over.

    What about an online store?

    Stores are a different conversation. Depending on your volume and products we will recommend the platform that fits, and we will say so if that is not the one we would build ourselves.

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    Tell us what you need. We will come back with clear questions, a practical recommendation and the next step.

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