Shopify vs custom

    Shopify vs WooCommerce vs a custom online store

    All three can take a card payment. The real differences are what you pay every month, how much of the store you control, and how easily it can be found on Google.

    01

    Shopify: quick to start, priced in dollars

    Shopify gets you trading fast and handles the technical side for you. The trade-off is a monthly subscription in dollars, app subscriptions on top for things like delivery rates or reviews, and an extra transaction fee unless you use their own payment product, which is limited here.

    For a small catalogue with simple needs it is a perfectly reasonable choice, and we will say so if that is what suits you.

    02

    WooCommerce: flexible, and yours to maintain

    WooCommerce sits on WordPress, so there is no platform subscription and endless plugins are available. What you inherit instead is maintenance: plugin updates, conflicts between them, security patching and a store that slows down as the plugin count grows.

    It works well when somebody is actively looking after it. It fails quietly when nobody is.

    03

    A custom store: built around how you sell

    We build the checkout, payment gateways, automated order emails, stock control and delivery rules around your actual business rather than bending your business to fit a template. There is no platform fee and no commission on your sales, only the payment gateway's own transaction charge.

    It also means the store is fast, the product pages are structured for search, and adding something unusual, like trade pricing or a custom quote flow, is a build decision rather than a plugin hunt.

    • No monthly platform subscription and no sales commission
    • Local gateways set up in your own name
    • Automated order, invoice and shipping emails included
    • Product pages structured for Google and Google Shopping
    • Faster loading than a plugin-heavy store
    • Unusual pricing and checkout rules are possible

    Frequently asked questions

    Is Shopify cheaper than a custom store?

    Cheaper to start, more expensive to keep. Once you add the subscription, the paid apps and the extra transaction percentage, many South African stores pay more over three years than a custom build would have cost.

    Can you move my Shopify or WooCommerce store?

    Yes. We migrate products, customers and past orders where the platform allows, keep your existing URLs working so rankings survive, and only switch the domain once everything is tested.

    Which is better for SEO?

    A well built custom store, because we control page structure, speed and product schema directly. A well managed Shopify store can still rank fine, so this is rarely the deciding factor on its own.

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