Own store vs marketplace
Marketplaces bring you buyers you would never have reached. They also keep those buyers. The sensible answer for most businesses is not one or the other.
Enormous existing traffic and a checkout shoppers already trust. You list a product and people who have never heard of you can buy it the same day.
The cost is commission on every sale, fulfilment rules you do not set, price competition against sellers of the same item, and no idea who your customers are afterwards.
No commission, your own pricing, your own delivery terms, and a customer list you own. You can email past buyers, run your own specials and build a brand rather than a listing.
The cost is that traffic is your problem. A store nobody knows about sells nothing, which is why we build stores with search visibility and ad tracking in place from the start.
Use the marketplace for discovery and your own store for margin. Let Takealot introduce you to new buyers, then give them a reason to buy directly next time: better pricing, bundles, or products you only list on your own site.
We build the store to be the profitable half of that arrangement, and set up tracking so you can see which channel actually pays.
Yes, and most successful sellers do. Just keep stock levels honest across both so you never sell what you cannot ship.
Commission varies by category and there are additional fulfilment and storage charges. Work out your true margin per item on both channels before deciding where to push volume.
Search, ads, social and the customers you already have. We build product pages that can rank, set up Google Shopping and install the ad pixels so paid traffic can be measured properly.
Tell us what you need. We will come back with clear questions, a practical recommendation and the next step.
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