Online store costs

    How much does an online store cost in South Africa?

    Quotes for the same store can differ by a factor of ten. Here is what actually moves the price, and which of the ongoing costs are unavoidable.

    01

    What changes the build price

    The number of products matters far less than people expect. What really drives cost is how complicated the buying process is: variants, trade pricing, bundles, subscriptions, delivery rules and anything that has to talk to software you already use.

    • How many products and how many variants each has
    • Whether product photos and descriptions already exist
    • Delivery rules: flat rate, courier rates, zones or collection
    • Trade or wholesale pricing tiers
    • Connections to accounting, stock or courier software
    • Whether you are migrating an existing store
    02

    The ongoing costs, honestly

    Every online store has running costs. The difference between providers is whether they tell you upfront.

    With us there is hosting and support, and the payment gateway's own transaction fee, which goes to them. We do not take a percentage of your sales and there is no platform subscription.

    • Domain renewal, once a year
    • Hosting and support, monthly
    • Payment gateway transaction fee per sale, paid to the gateway
    • Courier costs, if you do not charge them to the customer
    • Optional: ads, SEO and content work to bring traffic
    03

    What a store should include at any price

    Whatever you spend, some things are not extras. If a quote leaves these out, the store is unfinished rather than cheap.

    • A secure checkout that works properly on a phone
    • Automated order confirmation and shipping emails
    • Stock levels that count down as orders come in
    • Analytics and conversion tracking from day one
    • Product pages that Google can read and index
    • An admin area you can use without calling us

    Frequently asked questions

    What is the cheapest way to sell online?

    A single product page with a payment link, or a marketplace listing. Both are fine to test demand, and both cap how much you can grow, because you never own the customer relationship.

    Do you charge commission on sales?

    No. You pay us for the build, hosting and support. The only per-sale cost is the payment gateway's transaction fee, which goes to the gateway.

    Can I start small and add features later?

    Yes, and most clients do. We build the store that sells what you sell today and expand it once orders are coming in.

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